The holidays usually remind us to reflect and give thanks, but 2020 was anything but typical. Instead of dwelling on the past and present, Maine Spirits invited us to look ahead and celebrate what’s to come. Cheers to 2021. (Results below).
Media: Facebook Network / Pinterest / OTT / TV / Page Takeover / In-store / Native
Role: Creative Director
Performance:
Social finished out the Holiday campaign with an outstanding 3.16% CTR, which again far exceeds industry benchmarks for this tactic (1.1% CTR).
The Social campaign finished out with over 900,000 impressions, 30,000 clicks, and 27,191 post engagements.
The Pinterest portion of the campaign also blew out industry benchmarks. Click through rates fell well above these benchmarks with an astounding at 1.20% CTR (benchmark is .57).
High Impact Unit (Page Grabber):
The units provided the campaign with 1.5 million impressions, 7k clicks, and an average 0.73% CTR. The Page Grabber Cross Screen continued to be the top performing unit with 1% CTR and 3.34% Engagement (up from 2.23%). Although viewability was not a KPI, this campaign continued to be above the industry standard of 70%.