As both an online and brick-and-mortar running retailer, our goal was to inspire all consumers—current and future—to move. We collaborated with Gazelle Sports to craft a message that emphasized how movement can transform lives. Recognizing that this journey looks different for everyone, we developed a scalable design direction to support that narrative.
This is where the collage aesthetic came into play. It served as a visual mood board for consumers on their health and wellness journey, blending provided brand imagery with content produced by Gazelle's team in a cohesive, cost-effective way.
Role: Creative Director, Designer