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Project Roles:
Creative Director, Designer
Skills:
Creative Direction, Design
Campaign Description:
TONI&GUY Bold&You campaign was brought to life to give people a chance to voice who they are. We wanted to focus on the inclusivity aspect of our campaign and pair it with the TONI&GUY brand by using the ampersand to make it recognizable but still authentic feeling. We worked with Unilever to develop a set of images, hairstyles and descriptors that mesh well with the different product lines T&G has to offer. We ended up have multiple in-store promotions at Target, a 3 page spread in Cosmopolitan for sampling purposes and a strong online presence and influencer campaign based around the Bold&You line that featured celebrities like Kim Kardashian, Julia Michaels, Vanessa Hudgens and more.